Buying a Business? How to Establish the Value of Goodwill

Goodwill is the value of a business to a purchaser over and above the net assets of the business in question. Ultimately, goodwill is a reflection of the intangible portions of the business, such as reputation, brand name, customer relations and employee morale as well as other factors that improve the company name. When a business is purchased, goodwill will rarely be mentioned, but its value will be factored into […]